A FREQUENT ACQUISITION STRATEGY EXAMPLE IN THE BUSINESS FIELD

A frequent acquisition strategy example in the business field

A frequent acquisition strategy example in the business field

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When 2 companies experience an acquisition, it is most likely that they will do one of the following techniques



Among the many types of acquisition strategies, there are two that individuals have a tendency to confuse with each other, probably due to the similar-sounding names. These are referred to as 'conglomerate' and 'congeneric' acquisitions, which are 2 very distinct strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target firm are in completely unassociated sectors or engaged in different activities. There have been several successful acquisition examples in business that have involved two starkly different firms without any overlapping operations. Generally, the aim of this technique is diversification. As an example, in a circumstance where one product and services is struggling in the current market, companies that also own a diverse range of other services and products often tend to be far more stable. On the other hand, a congeneric acquisition is when the acquiring company and the acquired company are part of a similar industry and sell to the same kind of client but have slightly different services or products. Among the primary reasons why firms may choose to do this type of acquisition is to simply broaden its product lines, as business people like Marc Rowan would likely confirm.

Lots of people assume that the acquisition process steps are always the same, no matter what the company is. Nonetheless, this is a common misconception because there are actually over 3 types of acquisitions in business, all of which come with their own operations and approaches. As business individuals like Arvid Trolle would likely validate, among the most frequently-seen acquisition techniques is known as a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one firm acquires another business that is in a completely different place on the supply chain. As an example, the acquirer business may be higher on the supply chain but decide to acquire a company that is involved in a vital part of their business procedures. In general, the appeal of vertical acquisitions is that they can generate new revenue streams for the businesses, in addition to lower expenses of production and streamline operations.

Prior to diving into the ins and outs of acquisition strategies, the 1st thing to do is have a firm understanding on what an acquisition truly is. Not to be mixed-up with a merger, an acquisition is when one company purchases either the majority, or all of another business's shares to gain control of that company. Generally-speaking, there are approximately 3 types of acquisitions that are most popular in the business realm, as business individuals like Robert F. Smith would likely know. Among the most usual types of acquisition strategies in business is known as a horizontal acquisition. So, what does this indicate? Essentially, a horizontal acquisition involves one company acquiring a different company that is in the very same market and is performing at a similar level. The two businesses are essentially part of the very same industry and are on a level playing field, whether that's in production, finance and business, or agriculture etc. Often, they may even be considered 'rivals' with each other. In general, the major benefit of a horizontal acquisition is the increased potential of boosting a firm's customer base and market share, in addition to opening-up the possibility to help a firm broaden its reach into brand-new markets.

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